Free landing page audit

Paste a URL and PageScore reviews the page the way a conversion consultant would: what a ready visitor sees first, whether the offer and button are clear, whether there's enough proof to trust you, and how fast it loads on a phone. You get a score out of 100 and the fixes ranked by impact.

Audits by industry

What converts on a dental page is different from a SaaS trial page. Each guide covers the must-haves, common mistakes and rewrites for that industry.

SaaS companiesThe headline describes the category, not the job Ecommerce storesShipping and returns appear only at checkout Real estate agents and brokeragesOne page tries to serve buyers and sellers Dental practicesInsurance and cost are left as a mystery Law firmsThe page talks about the firm, not the client's problem Home service businessesThe phone number is hard to tap CoachesThe niche is too broad Marketing agenciesEvery agency says the same thing Gyms, fitness studios and personal trainersThe imagery intimidates beginners Med spas and aesthetics clinicsCredentials are buried Financial advisorsThe page could belong to any advisor Online course creatorsThe promise is vague or oversized

What the audit checks

Conversion · 30% of score

Can a ready visitor act immediately?

– CTA in the first screen
– Specific button wording
– Form length and friction
– A path that fits your goal
– Offer, pricing and objections

UX & design · 20% of score

Is the page easy to scan on any device?

– Mobile responsiveness
– Headline hierarchy
– Section structure
– Navigation distractions
– Accessibility basics

Copywriting · 15% of score

Does the copy sell the outcome?

– Headline clarity
– Customer vs. company focus
– Reading ease
– Specifics over buzzwords
– Supporting subheadline

Trust & proof · 15% of score

Would a stranger believe you?

– Testimonials and reviews
– Client logos
– Results and case studies
– Guarantees
– Real contact details

SEO · 10% of score

Can search engines understand it?

– Title and description
– One H1
– Indexability
– Structured data
– Social previews

Performance · 10% of score

How fast is it on a phone?

– Largest Contentful Paint
– Layout shift
– Blocking JavaScript
– Server response
– Page weight

Prefer to check things yourself? Start with the 40-point landing page checklist.

Get your landing page score

Free, no account needed. Results in about a minute.