Free landing page audit for marketing agencies
Agency buyers have usually been burned before, by a previous agency that promised growth and delivered reports. Your landing page has to show, quickly, that you specialise in their kind of business and have moved real numbers for clients like them. Here is what a strong agency page includes and how to check yours.
Audit your agency landing page
Free · Scored for “book meetings” · About a minute
Why agency landing pages underperform
Every agency says the same thing
Data-driven, results-focused, full-service: these phrases appear on nearly every agency homepage, so they carry no weight. A buyer needs a reason to pick you over the other three agencies they are talking to, and that reason is usually specialisation and proof.
Case studies are missing or thin
Buyers want to see that you have solved their problem before. A portfolio of logos or screenshots with no context tells them nothing about what you actually achieved. Short case studies with a starting point, what you did, and the outcome do the selling.
The ask is too big too early
A 'request a proposal' form with fifteen fields asks a stranger to do work before they trust you. A short call with a clear agenda, or a free audit of their current marketing, is an easier first step.
What a high-converting agency page needs
A niche or service-specific headline
Say who you help and with what, such as paid search for multi-location dental groups, or Shopify conversion work for apparel brands. Specialisation makes the buyer feel understood immediately.
Case studies with real figures
Show two or three short stories with the client type, the problem, what you changed, and the result in numbers you can stand behind. Name the client where you have permission.
A low-friction first step
Offer a call with a clear agenda or a short audit of their current channel. Embed a booking calendar so they can pick a time without waiting for a reply.
Who will actually do the work
Buyers worry about being sold by a senior partner and handed to a junior. Show the team and roles, or explain how accounts are staffed.
Engagement model and starting price
Say whether you work on retainers, projects, or performance fees, and give a starting point. This filters out poor fits and saves both sides time.
Client logos and testimonials from decision-makers
Logos help, but quotes from a named marketing director or founder that describe working with you carry more weight. Include their role and company.
Common mistakes and how to fix them
Listing every service from SEO to branding to video on one page.
Build a dedicated page for each core service or niche you sell, with case studies that match.
Case studies that report impressions and follower counts.
Lead with the business result the client cared about, such as qualified leads, revenue, or cost per acquisition, and add channel metrics as supporting detail.
A proposal request form with budget dropdowns and long questionnaires.
Ask for name, email, website, and one question about their goal. Gather the rest on a call.
Writing everything from the agency's point of view: 'we are', 'we offer', 'our team'.
Rewrite around the client: what they get, what changes for them, what they avoid. Keep 'we' for explaining how you do it.
A slow, animation-heavy page from an agency that sells performance.
Your own page is a sample of your work. Make sure it loads quickly on mobile and passes the checks you would run for a client.
Headline rewrites
Before
A full-service digital marketing agency
After
Google Ads management for home service companies that need booked jobs, not clicks
It names the service, the niche, and the outcome the buyer actually cares about.
Before
We grow brands
After
Email and SMS programs for Shopify brands doing $1M to $10M a year
It qualifies the buyer by platform and size, so the right prospects lean in.
Before
Results-driven marketing for ambitious businesses
After
We will find the leaks in your paid search account in one free audit
It replaces a generic claim with a concrete, low-risk first step.
Button wording
- Contact usBook a 20-minute strategy call
- Get a proposalGet my free ad account audit
- Learn moreSee the case study
- SubmitSend me my audit
Trust signals that work here
- Case studies with client type, problem, actions, and business results
- Testimonials from named decision-makers with their role and company
- Client logos you have permission to display
- Platform partner badges or certifications you actually hold
- Team photos and roles showing who works on accounts
What to measure
Visitor-to-booked-call rate
The core measure of whether the page earns the conversation. Split it by service page and traffic source to see which positioning attracts the most interest.
Qualified call rate
Track how many booked calls match your ideal client by size, budget, and fit. A page that books many small or off-niche prospects needs sharper positioning or a starting price.
Proposal-to-signed rate
This shows whether the page sets realistic expectations. If prospects are surprised by scope or price later, the page should say more upfront.
Questions
What is a good conversion rate for an agency landing page?
It depends on your niche, deal size, and whether visitors come from referrals, content, or ads. A referral who already trusts you converts very differently from a cold visitor. Benchmark against your own numbers and judge changes by qualified calls, not total form fills.
Should an agency show pricing on its landing page?
Showing a starting retainer or project minimum usually helps. It filters out prospects who are not a fit and signals confidence. If pricing varies a lot, explain what it depends on.
How specific should agency positioning be?
Specific enough that your ideal client thinks the page was written for them. That might be an industry, a platform, a company size, or a single service. You can still serve others, but the landing page should speak to one audience at a time.
What does PageScore check on an agency page?
It checks whether a booking calendar or lead form matches your goal, CTA placement and wording, client logos, case studies and result figures, testimonials, pricing visibility, and 'you' versus 'we' wording. It also flags buzzwords, checks heading structure, and measures real mobile speed from Google PageSpeed.
Related audits
See how your agency landing page scores
Paste your URL. PageScore checks conversion, copy, trust, SEO and real mobile speed, then ranks the fixes.