Guides to landing pages that convert
Written by people who build and fix landing pages for a living. No fluff, no invented statistics.
Start here · 9 min read
The landing page checklist: 40 checks before you launch
A 40-point landing page checklist covering conversion, copy, trust, mobile UX, SEO and speed. Each check is concrete, testable and explains why it matters.
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How to write a landing page headline that converts
How to write a landing page headline that converts: proven formulas, before-and-after rewrites by industry, the job of the subheadline and mistakes to avoid.
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Call-to-action buttons: wording, placement and design
How to write, place and design call-to-action buttons that get clicked: specific wording, first-screen placement, contrast, microcopy and CTAs for each goal.
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Trust signals: how to make a landing page believable
How to make a landing page believable with testimonials, reviews, logos, case studies, guarantees and contact details, and where to place them near the CTA.
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What is a good landing page conversion rate?
What counts as a good landing page conversion rate, with sourced benchmarks from Unbounce and WordStream, why they vary and how to set your own baseline.
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Landing page speed: Core Web Vitals explained for marketers
Core Web Vitals for marketers: what LCP, CLS and INP measure, the good thresholds, lab vs field data, and a prioritised fix list for WordPress page builders.
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